Joining the Westerner Park community as a sponsor is a great way to maximize your organization's visibility and ensure your message is getting to the right people.

Whether you choose to support a program, purchase naming rights to our various facilities, or sponsor one or more of the high-profile events we host each year, you're guaranteed to make an impression.

We work with each of our sponsors directly to produce a customized package that is relevant to their business and marketing objectives and will connect them to their target audience in a meaningful way. Some information on sponsorship opportunities is provided below. We encourage you to contact us at 403.343.7800 or This email address is being protected from spambots. You need JavaScript enabled to view it. to see how Westerner Park can best be put to work for you.

Become A Partner

We wouldn't be where we are today without support from our partners in the community.

If your organization is interested in getting involved with Westerner Park and would like to explore partnership options, please contact us at 403.343.7800 or email at This email address is being protected from spambots. You need JavaScript enabled to view it..

Eligible Events

Westerner Days Fair & Exposition

Westerner Days Fair & Exposition is Central Alberta's largest summer celebration and a big part of what makes Westerner Park Alberta's "destination for celebration."

Each year, the Westerner Days Fair & Exposition draws approximately 90,000 visitors from throughout Western Canada and generates over $7 million in gross economic impact, with significant visitor spending going to businesses throughout the Red Deer area.

Learn more about this event

Westerner Championship Dairy Showcase

Western Canada's largest fall dairy show attracts exhibitors and cattle from B.C., Alberta, Saskatchewan, and Manitoba, with approximately 160 head registering for the show and another 60 for the Central Alberta Holstein Club sale event. Highlights include educational tours and seminars, exhibitor booth displays, lunches, meetings, and the Mega Moola Jackpot.

Learn more about this event

Westerner Pony Chuckwagon Tarp Auction

The Pony Chuckwagon Tarp Auction is an annual fundraising event hosted by Westerner Park's Pony Chuckwagon Committee and Staff. More than 60 businesses and over 150 people from across Alberta and Saskatchewan get together to bid to have their company name and logo displayed on a wagon canvas during the annual Westerner Days Fair & Exposition. Proceeds from this event go to the drivers, the prize purse during the Westerner Days Fair & Exposition, and the organizing committee's production expenses.

Learn more about this event

Our Valued Partners

Government Partners

AFA LOGO clrCMYKThe Government of AlbertaAlberta Lottery Fund
Red Deer CountyRed Deer & District Chamber of CommerceThe City of Red Deer 

Corporate Partners

Red Deer Rebels Hockey Club
Goodkey Show Services Ltd.
Red Deer Catering
step energy services