Project Awarded on Merit, not Low Price

Athletica Sport Systems is pleased to announce that the ENMAX Centrium Arena at Westerner Park, in Red Deer Alberta, home to the Western Hockey League’s Red Deer Rebels, will be retrofitted this coming August with new CrystaPlex 6A Series dashers.

Jim White, Assistant General Manager & Operations Manager, Westerner Park, stated, “It was our feeling, after evaluating the various options in dasher board systems out there, and researching several venues to see different systems in person, the best choice for our highly active, Major Junior arena was CrystaPlex 6A Series.”

One key feature that impressed White is one designed for improved puck play – the CrystaPlex Play Active Base™ that runs the perimeter of the board system producing uniform predictable puck bounces every inch of the way.

Athletica President, Global Sales & Marketing Adam Pender said, “We’re extremely pleased to be the supplier chosen by Jim and his team at Westerner Park; I applaud them for choosing some of the features only Athletica offers that enhance player safety such as GlassFlex® and SoftCap®.

For White, it came down to the best value over potentially a lower price. “It’s like anything – you can always find something cheaper, but is it better, is it the right choice? What's important to us is balance of cost and functionality. We’re very pleased with our decision to go with Athletica.”

The new dashers will be in place for the start of the 2015-16 WHL season, which culminates in May of 2016, with Red Deer’s hosting of the Memorial Cup, Canada’s Major Junior hockey championship.


Download Media Release